Once you go online with your brand, you will realize that there are multiple options that you can explore. The world of digital media online offers you multiple avenues for investing your budget. While you would want to invest in all these opportunities, your budget might have certain limits, which you will have to eventually adhere with.
When it comes to the online world, one of the most convenient methods used by companies is that of PPC or pay per click advertising. You must be tempted into going for PPC marketing because of all the benefits that it entails.
Here we look at what PPC actually is, and all that you need to know about it before embarking on a relevant campaign.
What is PPC?
PPC is an abbreviated term that stands for pay per click market. This marketing follows an internet model that allows advertisers to pay a specific amount to a domain whenever their ad on that domain is clicked.
Through PPC you pay for the visits you get, rather than trying to earn them organically. Search engine advertising has made PPC even more popular, as it gives advertisers the leverage to place an ad within the section for sponsored links. Regardless of where you rank organically, the search engine will always rank you on the top of the first page, if a search is made based on the keywords that you target.
You can check these results for yourself on Google. If you search multiple keywords online you will see that there are many that lead to sponsored links on the top and then to the organic pages. The sponsored web results you see at the top don’t get there through organic means, but they make their way by sponsoring or funding the move. Now, whenever a visit is made to their domain by a visitor coming from the search engine, they will have to give a specific amount of money to the search engine.
If your PPC campaign is working well, you will soon realize that the amount you pay for the click is just trivial in front of the overall gain. For instance if you pay $0.5 for one visit, you will eventually get to benefit by closing a sale that can bring you over $300 in revenue. Thus, the amount paid towards PPC is just minimal when compared to the actual results you can get from it.
Customer Value
Carrying on from the point we have made above, you need to understand the value of your customer before you start your PPC campaign. You need to know what your customer is worth to you, so that you know just how much to spend on that customer. If for instance the average order value from one customer can be $500 or in access of that, then you know that your customers can bring in sufficient revenue to your brand and that the money you spend towards PPC will have a good ROI.
Conversion Rate
Besides just working on your PPC campaign, you will also have to work on your conversion rate for the campaign to be a success. Before you get PPC services in Lancashire or recruit a PPC expert, you need to realize the importance of conversion on your website.
A thorough PPC management plan would include looking over your own website as well. The visitors coming over to your website, through the search engine, won’t bring much value to you if you aren’t selling your products or services in the best manner to them. You should know just how important it is for you to convert the customers that are visiting your website.
The landing page should be well designed, and should offer just the right amount of information before pulling customers towards a sale. Be sure to pull customers over into a sale before it is too late. You should strike when the iron is hot, and the iron is hottest when your customer has just clicked on your web link. They will be more eager to buy in that point of time and that would present a decent opportunity for you to close the deal.
Keyword List
Your PPC campaign is driven by the keyword list you have with you. You ought to know the keywords that can drive traffic towards your site, and how you can manage the results. Keywords should be directly related to your core processes and should be popular among the masses.
A thorough PPC management campaign would also include looking up keywords that are relevant to your business and industry. The PPC campaign can only kick start properly when you’re sure of the keywords and how they impact you in the long run.
